A Diagnostic-First Revenue Practice.
Lonsbury Consulting helps home service contractors with commercial divisions find and fix the specific revenue problems inside their businesses — from lead quality through pipeline conversion.
Built from 40+ Years Inside the Industry
John Lonsbury founded Lonsbury Consulting after 40+ years in sales and marketing, including more than 16 years working directly inside the home services industry — not as an outside observer.
That experience includes watching proposals go quiet firsthand, tracking the patterns that separate companies that win commercial work consistently from those that don’t, and building the diagnostic framework that isolates the specific behaviors and process gaps driving those outcomes.
The Lost Sales Analysis methodology came directly from that work: identifying the five stages where commercial revenue is won or lost, understanding why leads stall at each stage, and developing a structured way to quantify what that stalling costs.
Every finding is tied to your actual data. Every recommendation is grounded in real-world experience — not generic AI output or theoretical models.
A Note on AI
LCI uses AI as an analytical tool to organize client data, surface patterns across proposals, and accelerate the development of structured findings. It enables faster, more consistent analysis. The conclusions it reaches are the same ones 40 years of experience would reach — arrived at more quickly.
A Focused Diagnostic Practice. Nothing More. Nothing Less.
LCI is a focused diagnostic practice that finds specific, quantifiable revenue problems and provides structured fixes — at fixed scope, fixed price, with a measurable guarantee.
LCI Is
- A structured commercial pipeline diagnostic
- A specific, written findings report
- A prioritized action plan tied to your data
- Fixed scope, fixed price, guaranteed outcome
- A 60-minute review session included
LCI Is Not
- A marketing agency
- A CRM vendor or software subscription
- A lead generation service
- A generalist consulting practice
- An ongoing retainer or hourly engagement
Why This Approach Works
Most revenue problems in commercial pipelines are not caused by a lack of leads, poor pricing, or weak service offerings. They are caused by specific, repeatable process failures that happen after a prospect enters the pipeline.
These failures are invisible until you look at the data systematically. A single unanswered proposal looks like a normal loss. Five of them, across the same stage of the pipeline, is a pattern — and a quantifiable one.
The Lost Sales Analysis is built on one core principle: you cannot fix what you cannot see. The diagnostic makes the invisible visible — in dollar terms, with a prioritized roadmap for fixing it.
Do you want to know what your data actually shows?
Submit the form below to schedule your FREE Discovery Meeting. We handle everything else.
Request a Discovery Meeting
Submit this form to schedule your FREE Discovery Meeting.