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Lonsbury Consulting: expert marketing for less
Expert Marketing for Pest Control, HVAC, Electricians, and Plumbers

Lonsbury Consulting leverages a collaborative network of independent marketing professionals to provide pest control operators, HVAC contractors, and other home services companies the marketing expertise they need without having to pay for services they will never use. This flexible model allows Lonsbury Consulting to tailor its services to meet your specific marketing goals and budgets constraints, while providing specialized support exactly when and where it is needed. This approach maximizes efficiency and cost-effectiveness for home services businesses seeking expert marketing solutions.

Meet John Lonsbury

I founded Lonsbury Consulting with a commitment to working closely with a limited number of clients, ensuring you receive the personalized attention and expertise you deserve. With over three decades of marketing experience, I specialize in helping home services businesses, especially those with annual revenues between $5M and $15M, achieve significant growth through strategic marketing and creative content development. My expertise in crafting unique marketing strategies and my background as an Emmy-nominated creative director enable me to create content that deeply resonates with your customers.

My Promise:

I provide personal attention to each client, a roll-up-my-sleeves approach to problem-solving, and an honest, tell-it-like-it-is analysis of critical business functions and potential opportunities. You will always receive my best thinking. And, I will never work with your competition. Ever.

John Lonsbury
Experience and Specialization:

I get “it.” With 30+ years of experience, including extensive work with pest control companies, HVAC specialists, certified electricians, and professional plumbers, I bring a wealth of marketing and general business knowledge to the table. I have launched new products and new companies, helped create movements, and resurrected companies that were in their last stage of life. I believe these experiences enable me to be a quick-study of your unique situation, cut directly to your core issues, and recommend effective action steps.

I take a strategic approach to marketing problems of all kinds and I am adamant about getting the fundamentals right. At the same time, I thoroughly enjoy generating innovative new strategies and nurturing the creative process, especially for those in the pest control, HVAC, electrician, and plumbing industries.

“Working with John at Lonsbury Consulting is like having an expert on our team. He’s always there when we need him – taking calls, answering questions quickly, and giving our small business the personal attention it needs. He has helped us get our name out there, consulted on our sales process, and recommended an email nurturing process. It’s not just about getting leads, but also about having someone who genuinely cares about our success and is always ready to step in.”

Mitch Kotilla
CEO & Founder, Diversified Drainage
Success Stories:

Brought professionalism to the marketing and branding efforts of a local home service company by preparing marketing plans and budgets for the first time in its 40+ year history, instituting department procedures, facilitating the company’s first annual strategic planning, and creating industry-recognized advertising. Results: 300% growth.

Launched broadcast and targeted streaming television advertising for an HVAC Company, that was venturing into television advertising for the first time. I created and produced a series of attention-grabbing TV ads that were strategically designed to stand out in a highly competitive market. We used humor to highlight unique selling points and customer testimonials. The campaign successfully raised brand awareness, leading to a significant increase in customer inquiries and service calls. This move not only differentiated the company from its competitors but also established it as a top-of-mind choice for consumers.

Rebranding and positioning for a Plumbing and HVAC Company: Led a successful rebranding effort that positioned the business as a leader in the commercial plumbing market. Enhanced online content strategy, resulting in increased engagement and a stronger brand identity.

Successfully introduced marketing automation software and developed email campaigns for an alarm installation, service, and monitoring contractor.

Developed a business plan and private placement memorandum that secured over $3 million in both institutional and angel financing for a start-up business.

Repositioned a national HVAC products brand by developing a comprehensive sales process for independent distribution channels and creating award-winning sales literature to sell the long-established product lines in a new way.

Let’s talk about your company, your needs, and ways Lonsbury Consulting can help.

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