Lonsbury Consulting — Lonsbury Lost Sales Analysis™
Lonsbury Lost Sales Analysis™

Uncover $15,000 in Lost Sales
in Just 15 Days — Guaranteed.

Request Your Free Discovery Meeting → See How It Works

The Lonsbury Lost Sales Analysis™ finds exactly where your commercial proposals are being lost — before you spend another dollar on more leads.

100% Money-Back Guarantee · Results in 15 Days · Your Data Stays Confidential
The Problem

You Know You’re Losing Proposals

You see the outcomes. Some are won. Some are lost. And some just go quiet.

A proposal goes out. A prospect says “we’ll think about it.” And then nothing happens. No clear loss. No clear reason. But the revenue is gone.

Most Companies Assume They Know Why

Price. Competition. Timing. Sometimes that’s true. But often the real cause is less obvious — and without seeing it in your data, the same patterns repeat quarter after quarter.

Not Knowing Is the Problem

If you don’t know where proposals are being lost, you don’t know what to fix.

  • Proposals that stall without a clear reason
  • Opportunities that go quiet after submission
  • Revenue that never closes — and no one flags it

The loss isn’t always dramatic. That’s exactly why it continues.

A proposal sitting unanswered — the most common source of lost commercial revenue
Where Revenue Is Lost

The Five Stages of Your Commercial Pipeline

Most home service contractors with commercial divisions are losing revenue at a specific, identifiable stage. The Lost Sales Analysis pinpoints exactly where — and what it’s costing you.

Five-stage commercial sales pipeline: Lead Handoff, Discovery, Proposal Development, Presentation, Post-Submission
What You Get

Five Deliverables. One Clear Answer.

The output isn’t a list of suggestions. It’s a specific, actionable diagnosis based on your own numbers.

Pipeline Visibility

A clear picture of where in your pipeline proposals are being lost.

Pattern Analysis

Specific patterns across your proposal history — not isolated incidents.

Dollar Value

The recoverable revenue in your current pipeline, quantified.

Action Plan

Prioritized actions to improve your win rate, starting immediately.

Working Session

A 60-minute session to walk through findings together. Questions expected.

Is This the Right Fit for Your Business?

Built specifically for home service contractors with active commercial divisions doing $3M–$20M in annual revenue.

Find Out If You Qualify →
Who It’s For

This Was Built for Your Business If…

The Lost Sales Analysis is built for HVAC, plumbing, electrical, pest control, landscaping, and related trades with active commercial divisions.

  • ✓ Your company does $3M–$20M in annual revenue
  • ✓ You’re actively bidding commercial work — at least 20 proposals in the last six months
  • ✓ You have at least one dedicated sales rep or estimator handling commercial accounts
  • ✓ You track proposals in a spreadsheet, email, or an informal system — not a CRM
  • ✓ Your win rate feels lower than it should be, or results are inconsistent across reps
  • ✓ Proposals go quiet after submission more often than you’d like
Not sure if you qualify? That’s what the discovery meeting is for.  See If Your Pipeline Has a Revenue Gap →
Before the First Call

Questions We Hear

“We already know why we’re losing proposals.”
Most contractors know their assumptions. What they don’t have is the data to confirm them — or to find the patterns their assumptions are missing. Most clients are surprised by at least one finding.
“$3,000 is a significant investment.”
The guarantee means you either find a minimum of $15,000 in recoverable revenue — a 5x floor on your investment — or you pay nothing. The only real cost is the time your team spends pulling the data together.
“We don’t have time for this.”
The process takes two weeks and requires only a few hours from your team. Everything else is on us. You receive the report and we walk through it together in a 60-minute session.
“What if the findings are obvious?”
The value isn’t just identifying what’s wrong — it’s quantifying what it’s costing you. Knowing you need better follow-up is different from knowing it’s costing you $40,000 a year and exactly where to start fixing it.
“We’re already buying a CRM.”
CRMs track what happened. The Lost Sales Analysis diagnoses why. Many clients use a CRM more effectively after the audit — because they finally know what to track.
“What happens to our proposal data?”
All client data is held in strict confidence and used solely for the purposes of the engagement. A standard confidentiality agreement is included with every engagement.
$15,000 Guarantee — Or You Pay Nothing. Lonsbury Consulting.
The Guarantee

100% Money-Back Guarantee

If the Lonsbury Lost Sales Analysis does not identify at least $15,000 in recoverable revenue within your existing pipeline, you pay nothing.

$3,000Engagement Fee
$15,000Guarantee Threshold
5×Floor on Your Return

No fine print. No disputes. The floor on your return is 5x.

Get Started

Do you want to know what your data actually shows?

Request a discovery meeting. No preparation required. We’ll determine together whether there’s meaningful revenue to recover in your pipeline.

Request a Discovery Meeting

No preparation required. We’ll spend 30 minutes together to determine whether there’s meaningful revenue to recover in your pipeline.

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