Marketing automation uses software to streamline and automate customer interactions, lead nurturing, and follow-ups, ensuring no leads slip through the cracks. For home services businesses, this means increasing efficiency, improving customer retention, and boosting booked services while reducing manual work. Lonsbury Consulting, a leading marketing automation consultant and reseller of Constant Contact Lead gen and CRM software, helps you set up custom automation workflows that align with your business goals.

With the right marketing funnel automation, leads are captured and engaged automatically through personalized emails, SMS reminders, and retargeting campaigns. Lonsbury Consulting designs customer journey optimization strategies to ensure that every inquiry, whether from your website or a Google ad, is nurtured into a booked service.

Many businesses implement automation without a clear strategy. Common mistakes include sending generic messaging, failing to personalize content, and neglecting lead segmentation. At Lonsbury Consulting, we ensure optimizing marketing automation workflows so that every lead receives the right message at the right time. We also focus on measuring marketing automation success to track ROI and improve campaign performance.

With B2C marketing automation, home services businesses can automatically follow up with customers, offer service reminders (like annual HVAC tune-ups), and create personalized promotions based on past purchases. Lonsbury Consulting develops loyalty-building automation sequences that keep customers coming back for ongoing services.

Yes! Constant Contact Lead Gen & CRM marketing automation software is designed to integrate with most CRMs, scheduling tools, and customer management platforms. As marketing automation specialists, Lonsbury Consulting helps connect your existing systems, so leads and customer interactions flow seamlessly between platforms.

With automated review requests, happy customers are prompted to leave a Google or Yelp review after service completion. Content marketing automation also helps businesses stay engaged with customers through email updates, surveys, and social media interactions. Lonsbury Consulting provides reporting on marketing automation performance so you can see how automation impacts your reputation.

The return on investment (ROI) of marketing automation comes from time saved, increased lead conversion rates, and improved customer lifetime value. Businesses using automation see a higher booking rate, better customer engagement, and more referrals. Lonsbury Consulting specializes in measuring marketing automation success, ensuring that every workflow contributes to business growth.

Pricing depends on your business size, the number of customers and/or prospects, and automation complexity. At Lonsbury Consulting, we create custom marketing automation strategies tailored to your budget, ensuring cost-effective solutions that drive measurable results. Marketing automation software is less expensive than you might think.

The first step is to schedule a demonstration with Lonsbury Consulting. We’ll review your current marketing plan, identify automation opportunities, and implement data-driven marketing strategies that generate more leads and improve customer retention. Whether you’re just getting started or optimizing existing marketing automation workflows, our team ensures a smooth, results-driven transition.