Author name: John Lonsbury

John Lonsbury is a strategic marketing and growth intelligence advisor who helps home service contractors uncover the hidden causes of stalled growth. As founder of Lonsbury, he developed the Lost Sales Analysis™ and Optimal Positioning Analysis™, diagnostic frameworks designed to identify revenue leakage, proposal conversion issues, competitive pressures, and positioning challenges before companies invest in additional marketing or sales activity. With more than four decades of experience in marketing, business strategy, and organizational growth, John has helped businesses improve profitability, strengthen market position, and make better growth decisions. His philosophy is simple: growth problems are often clarity problems first. An Emmy-nominated creative director and longtime consultant, John writes about contractor growth, sales performance, market positioning, revenue intelligence, and strategic marketing.

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