Lonsbury Growth Opportunity AnalysisWhere should our next growth come from?
Which customers, services, and markets deserve greater investment — and which do not.
Every home service company reaches a point where the next step isn’t obvious. Growth may be coming quickly and the decisions are getting bigger. Or growth may have leveled off, and what worked before isn’t producing what it used to. Either way, the next growth decision deserves a closer look.
A new location. Another service line. Deeper reach into the markets you already serve. Each could be the right move, and finding out will cost a year or more and a meaningful share of your profits and attention.
Your existing records hold much of the evidence needed to make a better decision. Revenue alone just doesn’t reveal it. Growth Opportunity Analysis combines your own customer and service history with outside market research and turns them into a clear recommendation: where to grow, what to protect, what to test first, and what to stop chasing.
Do any of these sound familiar?
- “We’re busier than ever. Why aren’t we making more?”
- “We used to grow every year. What changed?”
- “We can’t hire fast enough. What should we stop taking on?”
- “I’m not sure which parts of the business are really making us money.”
- “Some of our customers are more trouble than they’re worth.”
- “Every new idea sounds good. I just don’t know which one to bet on.”
Your best customers may not be the ones you think
Two customers can spend the same amount and be worth very different things to your business. One renews every year, adds services, and sits on an efficient route. The other needs repeated estimates, lives 40 minutes from your nearest technician, and leaves after a season. On a revenue report, they look identical.
The analysis looks beneath the revenue: which customers stay, which buy more than one service, which services lead to lasting relationships, and where your best customers are concentrated. Then it looks outward to find where more of that business exists and whether you can serve it well with the capacity you have.
Walk into your next planning meeting knowing where to grow
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Where to put your next dollar
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What to grow, protect, test, or let go
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What’s at stake in each choice
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Clear direction for your whole team
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A recommendation you can stand behind
We start with the records you already have
Your field service software already holds most of what’s needed. We’ll ask for one de-identified export, usually customer ID, service, revenue, date, and ZIP code covering two to three years, plus basic margin and marketing-spend figures if you have them.
Lonsbury does the analysis and the market research. Your team won’t be asked to build spreadsheets or calculate metrics, and we’ll confirm that your records can support the decision before you commit.
You deserve an honest, independent answer
Our recommendations follow your evidence, not our next sale. Lonsbury earns nothing from the advertising, new locations, software, or hires that may follow, so we’re free to tell you when a favorite idea isn’t worth pursuing.
That independence is backed by experience. John Lonsbury has spent more than 15 years in home services, both inside an operating company and as a consultant to pest control, HVAC, and plumbing companies across the country. He knows how route density, recurring service, and seasonal demand shape the numbers.
Is this right for your company?
Home service companies with roughly $8 million to $35 million in revenue, especially those running several services, several markets, or several locations. Smaller companies may be a good fit when the decision ahead is unusually important or complex.
A fixed fee, and an answer in weeks, not months
Each engagement has a defined scope and a fixed fee, agreed in writing before any work begins, so there are no hourly charges and no surprises. A standard engagement takes about three to four weeks once we have your records.
Let’s talk about the choice in front of you
Bring the choices you’re weighing. In a short conversation, we’ll talk them through, look at what records you have, and tell you honestly whether this analysis can help.